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Creating awesome content, testing creative marketing ideas, and teaching others are my passion. I can’t cook, can’t sing, and I have a knack of finding myself in hilarious embarrassing situations. I am goal focused, emphasizing on making minuscule changes that will ripple into massive results. I’m excited by a challenge and figuring out how things work.
Once upon a time I was a stay at home mom with a degree in fine art, who dabbled in everything from upholstery, photography, eBay, graphic design, and wedding coordinating to bring in extra money for the fun stuff, like vacations and dinners out. Along the way I stumbled into a business with Arbonne and fell in love with learning how to market it. I started designing newsletters and writing articles to help myself and other independent consultants grow their businesses. That peaked my curiosity to learn other methods of online marketing. (To this day I create weekly and monthly newsletters for other consultants even though I’m no longer actively building a business with Arbonne.)
In 2009, I started a little blog called CleverMarketer, my online case study to test digital marketing, social media, blogging, and email marketing strategies and learn what worked and what didn’t. It quickly grew and within months I was teaching other home based business owners how to attract attention to their business through blogging, search engine optimization, email marketing, and social media marketing. I created a community/mastermind group of small business bloggers to discuss ideas and strategies and hosted the “Prove It! Challenge” where I helped 75 bloggers increase organic traffic, engagement, and sales through their blogs.
Social Media Manager & Blogger: FatWallet.com
In 2011 I was offered the Social Media Coordinator position for the online cash back coupon site, FatWallet.com. Within the first year, I revised the company’s blog and social media strategy increasing referral traffic to the site from Facebook (64% Y/Y), Twitter (56% Y/Y) and unique visits to the blog (78% Y/Y). I created an internship program to help mentor local marketing students through the fast paced ever-changing world of inbound marketing while staying within budget to meet the growing blog and social needs for FatWallet.
Personal Blog: Becoming-Me.com
While I love blogging about saving money, personal finance, shopping and deals, by day…in my free time I write about weight loss, my journey to achieve financial peace, parenting, travel, and funny stories on my blog, Becoming-Me.com. I’ve worked diligently with my husband to pay off more than 60K in debt in the last three years. I’ve also lost 80 pounds this past year after struggling with my weight for over 20 years. I’ve learned to love exercise, completed a goal of doing at least one 5K every month from June-December of 2013, joined the Masters Swim, and participated in a Leukemia Lymphoma Society fundraiser bike ride in July 2014, riding 100 miles up the Lake Michigan shoreline.
In my free time I pour my creative energy into:
- Freelance Writing
- Graphic Design
My most important job is being a mother of three beautiful wonderful kids and the wife of an amazing man for 19 years.
During my Weight Loss: 2014