Heather C. Stephens
heather at heatherstephens.com, 815-218-4726
(Click here to download a PDF version of my resume)
Blog and social marketing strategist who gets results for businesses looking to generate leads, build an engaged social media following and blog readers to drive website traffic, conversion, and profit. Online digital marketer who brings ten years of experience and results in the areas of content creation, WordPress blogging, and social media.
President at Stephens Consulting Ltd, DBA Wise Owl Marketing: April 2015 – Present
Providing creative, innovative, and results-driven web development and social media marketing to business owners and professionals.
Social Media Marketing Manager & Blogger at FatWallet, Inc.: June 2011 – May 2015
Managed a team of bloggers, SEO specialists, and interns to create digital content for the FatWallet blog and social channels that:
- Supported the goals of the company and other departments including Sales, Search Engine Optimization (SEO), customer service, Public Relations (PR), etc.
- Built an engaged social media following on Facebook, Twitter, Pinterest, and Google+ as well as relationships with influencers in those spaces.
- Increased traffic to promotions and build or increase awareness of merchant partners.
- Monitored analytics and reported key performance indicators (KPI) to management.
Designed and developed a new blog built on WordPress for FatWallet, and managed the migration and optimization of 1500 existing blog posts. Established a blog newsletter and grew the list to over 4,000 subscribed readers in 6 months.
Blogger & Staff Writer at BargainBabe.com:
July 2013 – February 2014
Wrote weekly blog posts about ways to make money, ways to save money, and personal finance to inspire people to live an abundant debt free life.
Virtual Assistant at Our Team Support:
July 2005 – Present
Virtual assistant that provided marketing support, managed website, developed marketing strategies, designed and created marketing materials, presentations, training systems, managed the team website, wrote and distributed a weekly and monthly e-newsletter for consultants within a large home based business organization.
CleverMarketer.com: Blogging, Speaking, Internet Marketing:
February 2009 – June 2012
Started CleverMarketer to teach marketing ideas and training to home-based business owners to reach their target market online. Provided business coaching, marketing consulting, copywriting, and guidance on strategies for social media, internet marketing, SEO, free traffic generation methods, and email marketing.
Created a marketing forum for business owners to network, share marketing resources and ideas. Led 35+ marketers through a blog and social media marketing challenge. Moderating and facilitating two Facebook groups focused on marketing.
FatWallet.com/Blog Finalist for Best Blog in 4th Annual Plutus Awards by plutusawards.com
Published in Networking Times: Creative Writing Made Easy
Tip Published in Women’s Day Magazine, September 2013 Issue
CleverMarketer.com Awarded the Top 50 Multi-Level Marketing Blogs by ThatMLMBeat.com.
CleverMarketer.com Awarded the Top 50 Work at Home Mom Blogs by NetworkedBlogs.com.
CleverMarketer.com Awarded the Top 50 Home Based Business Blogs by NetworkedBlogs.com.
CleverMarketer.com Awarded the Top 12 Women Bloggers to Watch in 2011 by TechNShare.com.
9 of the Best Traffic Generation Posts Around by WeBlogBetter by Keisha Easley
Interviewed by Network Marketin Leader, Ann Sieg, about Blogging Success on TheRenegadeBlog
CleverMarketer.com Achieved an Alexa.com ranking of 32, 376
Columbia College: BA, Fine Art, 1996 – 1997
Northern Illinois University: Fine Art & Design (Photography), 1992 – 1996
Rock Valley College: General Education, 1991 – 1992
Girl Scout Leader at Girl Scouts of the USA: August 2004 – May 2011
Let troops from Girl Scout Daisies in Kindergarten through Girl Scout Cadets in Middle School. Organized meetings and facilitated events to give girls an opportunity to earn various Girl Scout and community awards and badges, including the Bronze Award for Girl Scout Cadets.
Personal Blogs and Social Media Channels:
wise-owl-marketing.com: Web design and marketing services
becoming-me.com: Personal blog
heatherstephens.com: Resume & portfolio
clevermarketer.com (no longer updating)